MKTG 4540 - New Product Development

5 credit hours
Fits the interests of those who seek an introductory course to learn abouteffective practices for bringing new products to market. It addresses the entirenew product developmentprocess within the context of a strategic marketing framework. Topics include new product development strategy, idea generation and evaluation, organizationand design, time-to-market, design and developmentteam management, forecasting for new products, market entrydecision, and marketing launch strategy.

Prerequisite Course(s): MKTG 3500