Dec 27, 2024  
2019-2020 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs (2009-2018)
  Archived Catalogs (1902-2008)

  Academic Calendar
  University Mission
  Undergraduate Learning Objectives

  All Undergraduate Programs
  Majors (A-Z)
  Minors (A-Z)
  Course Descriptions

  Undergraduate Admission
  Tuition and Fees
  Financial Aid
  Student Consumer Information and Disclosures
  FERPA Annual Notice to Students
  Academic Regulations
  Nonacademic Regulations
  General Information

  The University Core Curriculum
  University Core Courses

  College of Arts and Sciences
  Albers School of Business and Economics
  College of Education
  College of Nursing
  College of Science and Engineering
  School of New and Continuing Studies

  University Sponsored Academic Programs
  Education Abroad
  English Language and Culture Bridge

  Center for Community Engagement
  International Development Internship Program

  University Governance
  University Administration
  Faculty

  Accreditation and Membership

  Discipline Codes
  Catalog User Guide
  Addendum

  My Portfolio
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 3540 - Introduction to Retailing Management

5 credit hours
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.

Prerequisite Course(s): MKTG 3500


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)