INBU 4880 - China: Its Role in Global Business

5 credit hours
This course is geared toward students who want to learn about the reality of China as a business opportunity as well as a threat, together with China’s state of market development. The study topics include: China’s competitive environment, China’s rapid development, affects in the physical environment, the role of the state, the challenge for the government, development of infrastructure, state owned enterprises, privatized and corporatized companies, the competitive advantage of Chinese companies, competencies for foreign companies to succeed, foreign direct investment into China, outward China investment, branding in China, and the intellectual property challenge.