SADL 5070 - Brand Communication Strategies and Analytics for Sport Organizations

3 credit hours
Formerly - SADL 507

After successful completion of this course, students will be able to develop a brand communication campaign based on external environmental insights, customer insights, and internal organizational insights (e.g., business goals, marketing goals, communication goals, product attributes, etc.). These insights, in concert with knowledge of existing content and KPIs will help the student develop the Central Communication Idea (CCI). Students will be able to identify relevant moments of receptivity, create campaign messages, develop campaign architecture, and increase idea amplification in order to implement the communications plan. In addition students, will be able to evaluate all aspects of the campaign using relevant analytics to show ROI to the sport organization.

Registration Restriction(s): Majors Only
Prerequisite Course(s): SADL 5170
Terms Typically Offered: Spring