MKTG 5350 - Creativity and Innovation

3 credit hours
Formerly - MKTG 565

This course introduces practices necessary to stimulate ideas and the frameworks and tools required to manage innovation. It is grounded in creative problem-solving models that promote imagination, practical thought and action, and it addresses the innovation processes that transform ideas into goods and services.

Prerequisite Course: MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair