|
Sep 17, 2024
|
|
|
|
MKTG 5350 - Creativity and Innovation3 credit hours Formerly - MKTG 565 This course introduces practices necessary to stimulate ideas and the frameworks and tools required to manage innovation. It is grounded in creative problem-solving models that promote imagination, practical thought and action, and it addresses the innovation processes that transform ideas into goods and services.
Prerequisite Course: MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair
Add to Portfolio (opens a new window)
|
|