Jul 24, 2024  
2015-2016 Graduate Catalog 
    
2015-2016 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 5320 - Promotion Management

3 credit hours
Formerly - MKTG 555
This course will involve budgeting issues, matters of strategy, marketing functions of personal selling, advertising, sales promotion and publicity, and their coordination into an effective promotional mix.

Prerequisite Course: MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair



Add to Portfolio (opens a new window)