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Jan 15, 2025
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MKTG 5320 - Promotion Management3 credit hours Formerly - MKTG 555 This course will involve budgeting issues, matters of strategy, marketing functions of personal selling, advertising, sales promotion and publicity, and their coordination into an effective promotional mix.
Prerequisite Course: MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair
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