Jan 15, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5315 - Topics in International Marketing

3 credit hours
Formerly - MKTG 554
Growing importance of international marketing, differences in economic, cultural and political factors between countries, feasibility of using American techniques in performing marketing functions abroad.

Prerequisite Course: MKTG 5080 or both MBA 5210 and MBA 5220


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