MKTG 5310 - New Product Development

3 credit hours
Formerly - MKTG 553

This course fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to the market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decision, and marketing launch strategy.

Prerequisite Course: ECON 5000; MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair