MBA 5170 - Marketing Strategy

3 credit hours
Formerly - MBA 517

Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of an organization. Focus is on the application of basic marketing concepts and principles as well as strategic decision making for achieving and sustaining competitive advantages in the marketplace.

Prerequisite Course: MBA 5080 or both MBA 5210 and MBA 5220; or other evidence as determined by the marketing department chair