Dec 26, 2024  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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EMBA 5435 - Health Services Marketing

1 credit hour
Formerly - HEMB 5435
This course addresses strategic marketing issues applied to health-related organizations, including segmentation, branding, services and communications. Topics include focus on consumer behavior, business-to-business marketing to address supply chain needs, and insurance connections common to health services.


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