Marketing, BABA

IMPORTANT NOTE:

Requirements

In order to earn the bachelor of arts in business administration degree with a major in marketing, students must complete a minimum of 180 quarter credits with a cumulative and major/program grade point average of 2.25, including the following:

I. Core Curriculum Requirements

ENGL 110 - College Writing: Inquiry and Argument 5
PHIL 110 - Introduction to Philosophy and Critical Thinking 5
HIST 120 or HIST 121 5
ENGL 120 - Introduction to Literature 5
MATH 130 or MATH 134 5*
Fine Arts (one approved 5-credit course) 5
PHIL 220 - Philosophy of the Human Person 5
Lab Science 5
Social Science I (not economics) 5
Social Science II (ECON 271 required) 5*
Theology and Religious Studies Phase II (200-299 ) 5
Ethics (BETH 351 /PHIL 351 required) 5*
Theology and Religious Studies Phase III (300-399 ) 5
Interdisciplinary satisfied within major.
Senior Synthesis satisfied by MGMT 489

*Major requirements must earn a “C-“ grade or better.

II. ASBE Business Foundation Requirements*

70 credits, including:

Choose one of the following two courses:

III. Major Requirements*

25 credits, including:

MKTG 351 - Buyer Behavior 5
MKTG 451 - Marketing Research 5
MKTG Electives (15)
Choose from: MKTG 352 , MKTG 354 , MKTG 356 , MKTG 357 , MKTG 358 , MKTG 360 , MKTG 452 , MKTG 456 , MKTG 491 , or other approved 300- or 400-level marketing courses (see course offerings ).

IV. Additional Requirements

General electives to total 180 (20)

NOTE:

1. ECON 374 and ECON 472 are strongly recommended as general electives. 2. Internships and independent studies may not be used to satisfy a major requirement.

*Major requirements must earn a C- grade or better.