Marketing, BABA

Requirements

In order to earn the bachelor of arts in business administration degree with a major in marketing, students must complete a minimum of 180 quarter credits with a cumulative and major/program grade point average of 2.25, including the following:

I. Core Curriculum Requirements

II. Albers Business Foundation Requirements*

82 credits, including:

• BUAD 100 - Introduction to Business
• ACCT 230 - Principles of Accounting I (Financial)
• ACCT 231 - Principles of Accounting II (Managerial)
• BCOM 280 - Business Communication
• ECON 260 - Business Statistics
• ECON 271 - Principles of Economics - Macro
• ECON 272 - Principles of Economics - Micro
• ECON 310 - Quantitative Methods and Applications
• IS 315 - Introduction to Information Systems
• FINC 340 - Business Finance
• MKTG 350 - Introduction to Marketing
• OPER 360 - Operations and Supply Chain Management
• BLAW 370 - Business and International Law
• MGMT 380 - Principles of Management
• MGMT 489 - Business Policy and Strategy

III. Major Requirements*

25 credits, including:

• MKTG 351 - Buyer Behavior
• MKTG 451 - Marketing Research
• MKTG Electives (15)

• Choose from: MKTG 352 , MKTG 354 , MKTG 356 , MKTG 357 , MKTG 358 , MKTG 452 , MKTG 456 , MKTG 460 , MKTG 491 , or other approved 300- or 400-level marketing courses (see course offerings ).

IV. Additional Requirements

• General electives to total 180 (18)