Oct 27, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


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Carl Obermiller, PhD, Chair

Objectives

Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling.

Programs

    Undergraduate Major

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