MKTG 4520 - Marketing Practicum

5 credit hours
This course allows students to integrate, apply, and reinforce the marketing skills and concepts learned in earlier courses; it is intended as a marketing “capstone” course. The course is typically based around a “real world” project, done on a consulting basis with an actual business or organization. Ideally, students would have completed all or most of their other marketing electives prior to taking MKTG 4520 - Marketing Practicum. Emphasis will be placed on making sustainable, ethical, and technology-enabled decisions that create value for the organization and its stakeholders (including customers). Permission from the instructor is required to register for this course.

Prerequisite Course(s): Grade of C- or above in the following: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (either MKTG 3510 or MKTG 4510 may be taken in the same quarter as MKTG 4520)