Feb 10, 2025  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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OMBA 5215 - Creating Value through Marketing and Operations

3 credit hours
This course focuses on how firms create value by paying attentionto the critical interaction between marketing and operations decisions. Emphasis on business strategy, targeting, position, value proposition, and strategic operations decisions (cost, quality, sustainability, etc.)

Registration Restriction(s): Online PMBA students only



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