OMBA 5340 - Microeconomic Concepts: Strategic Decision-Making Tools and Frameworks

3 credit hours
Students will use microeconomic principles for making strategic decisions, including deciding when demand or cost conditions support entering (or exiting) a market segment, deciding on pricing strategy, evaluating risks and deciding how to react to changes in competitive conditions when buying as well as selling. The principles will prepare students to understand the forces influencing financial markets, consumer behavior, incentives in compensation structures, and how constraints and tradeoffs affect efficiency in operations and in choices of production methods.

Registration Restriction(s): Online PMBA students only