MKTG 5335 - Marketing and Social Issues
3 credit hours
A seminar in which all participants explore the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products.
Prerequisite Course(s): MBA 5008 or MBA 5080 or MBA 5215
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