Dec 26, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5320 - Promotion Management

3 credit hours
This course will involve budgeting issues, matters of strategy, marketing functions of personal selling, advertising, sales promotion and publicity, and their coordination into an effective promotional mix.

 

Prerequisite Course(s): MBA 5008 or MBA 5080 or MBA 5215


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