SBLR 5170 - Data Analytics for Sport Consumer Research

3 credit hours
Formerly - SADL 5170

After successful completion of the course, students focused on marketing in the sport industry will understand and be able to interpret analytical and statistical techniques so that they can use data to solve problems for their respective organizations. Sport marketers need to analyze the situation, gather relevant information (i.e., data), interpret the results, and propose recommendations based on the results. Students will use data analytics and modeling to propose solutions to improve customer insights and relationships with sport organizations.

Registration Restriction(s): Majors Only
Prerequisite Course(s): SBLR 5140
Terms Typically Offered: Winter