MKTG 358 - Sales Management

This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance. Prerequisite: MKTG 350.

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business and Economics