MKTG 357 - Personal Selling

This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Mul-tiple teaching and learning techniques are used–lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. Prerequisite: MKTG 350.

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business and Economics