Nov 23, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 456 - International Marketing

5
Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. Prerequisite: MKTG 350.

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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