Nov 27, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 452 - Marketing Management

5
Applies marketing principles to practical problems in marketing strategy development and management decision making. May employ case studies, large scope projects, or marketing simulation games. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (either MKTG 351 or MKTG 451 may be taken in the same quarter as MKTG 452).

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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