Nov 27, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 354 - Introduction to Retailing Management

5
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. Prerequisite: MKTG 350.

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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