Nov 23, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 352 - Marketing Communications

5
Business firms’ methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies. Prerequisite: MKTG 350.

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business & Economics


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