ARTL 2100 - Marketing the Arts

5 credit hours
Students analyze an arts, entertainment, media, or event organization within its environmental context to determine how to position it in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization. Requisites may be bypassed by the department with permission of instructor.

Prerequisite Course(s): ARTL 1000
Terms Typically Offered: Winter