MKTG 4520 - Marketing Management

5 credit hours
Formerly - MKTG 452

This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.

Prerequisite Course(s): MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (either MKTG 3510 or MKTG 4510 may be taken in the same quarter as MKTG 4520)