MKTG 3580 - Sales Management

5 credit hours
Formerly - MKTG 358

This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance.

Prerequisite Course(s): MKTG 3500