Nov 25, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3540 - Introduction to Retailing Management

5 credit hours
Formerly - MKTG 354
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.

Prerequisite Course(s): MKTG 3500


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