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Nov 12, 2024
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MKTG 4560 - International Marketing5 credit hours Formerly - MKTG 456 Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.
Prerequisite Course/s: MKTG 3500
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