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Nov 03, 2024
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MKTG 3580 - Sales Management5 credit hours Formerly - MKTG 358 This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance.
Prerequisite Course/s: MKTG 3500
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