Jun 21, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3570 - Personal Selling

5 credit hours
Formerly - MKTG 357
This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Mul-tiple teaching and learning techniques are used–lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.

Prerequisite Course/s: MKTG 3500



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