Oct 23, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3520 - Marketing Communications

5 credit hours
Formerly - MKTG 352
Business firms’ methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies.

Prerequisite Course/s: MKTG 3500


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