Jul 15, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3510 - Buyer Behavior

5 credit hours
Formerly - MKTG 351
Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences.

Prerequisite Course/s: MKTG 3500



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