SADL 5260 - Marketing Sustainability through Sport

3 credit hours
The focus of this class is on marketing sustainability in sport and how promotions by the sport organization can drive consumer change. In addition, how vendor selection can contribute to environmental stewardship, sponsorship and ticket sales, which can add revenue to the sustainability concept. Sport organizations need to create programming and messaging to show how sustainability can be a money maker beyond budget savings. Students will delve into consumer motives and market segmentation. In addition, students will identify ‘green washing’ within potential business partners, and how it can impact a team’s credibility. Prerequisite: SADL 5200.

Prerequisite Course: SADL 5200