Nov 30, 2021  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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ARTL 5400 - Marketing the Arts

3 credit hours
Formerly - ARTL 540
Students will develop specific skills of audience development to be applied in performing and visual arts organizations. This includes developing an organization's brand and image and translating it into media messages that accurately communicate the organization's mission. Topics include developing and implementing a public relations strategy, working with the media, developing print materials, and managing marketing budgets. Required.



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