Feb 16, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5305 - Marketing Research

3 credit hours
Formerly - MKTG 552
Purpose, methods, and techniques of marketing research and description of marketing information systems.

Prerequisite Course: ECON 5000; MBA 5080 or both MBA 5210 and MBA 5220  


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