MKTG 5330 - Brand Management

3 credit hours
Formerly - MKTG 559

Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models, and research tools to make better branding decisions. Founded on basic marketing principles with particular emphasis on psychological principles in consumer behavior.

Prerequisite Course: MBA 517 (old core) or MBA 5205, MBA 5210, MBA 5215, MBA 5220, MBA 5225 AND MBA 5230 (new core)