MKTG 452 - Marketing Management

Applies marketing principles to practical problems in marketing strategy development and management decision making. May employ case studies, large scope projects, or marketing simulation games. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (either MKTG 351 or MKTG 451 may be taken in the same quarter as MKTG 452).5

Academic Level: Undergraduate
Instructional Method: Lecture
School: Albers School of Business & Economics