IS 462 - Internet Marketing

5 credit hours

Concepts, tools, and strategies for understanding and exploiting opportunities associated with electronic commerce with focus on the strategic aspects of marketing using the Internet. The Internet alters the way business is conducted on a local and global basis. It changes the way organizations conduct business, provide customer service, interact with internal and external stakeholders, advertise, develop products, build brands, generate new prospects, monitor the marketplace, and distribute products and services. Prerequisite: MKTG 350 or instructor permission.