Dec 13, 2025  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 351 - Buyer Behavior

5 credit hours
Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences. Prerequisite: MKTG 350.


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