Dec 13, 2025  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 350 - Introduction to Marketing

5 credit hours
Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. Prerequisites: advanced standing in the Albers School.


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