MKTG 452 - Marketing Management

5 credit hours

This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 452. Permission from the instructor is required. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (either MKTG 351 or MKTG 451 may be taken in the same quarter as MKTG 452).