MKTG 360 - Marketing and Social Issues

5 credit hours

A seminar course in which all participants explore the variety of ways that marketing is involved with social issues. Stu-dents and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products and specific issues related to controversial management of product, price, promotion and distribution. Classroom activities include discussion, case analyses, guest speakers, and service learning. Students will engage in quarter-long individual socially conscious consumer behavior change projects. Prerequisite: MKTG 350.