SADL 516 - Sport Promotion and Sponorship

After successful completion of this course, students will be able to analyze the theoretical foundations for promotions and sales; create a sponsorship proposal with the understanding of the necessity of matching target markets; create media and promotion plans; and measure the impact of sponsorship. Prerequisites: SADL 505, 506. Majors only.3

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences