SADL 514 - Sport Consumer Behavior

Presents students with comprehensive coverage of sport spectator consumer behavior with an emphasis on understanding the value of knowledge about the sport consumer and marketing implications. Topics include fan socialization, market segmentation, culture and sub-culture markets, personal values and goals, motivation, personality, decision making, constraints, market demand, confirmation/disconfirmation of expectancies, BIRGing and CORFing, and loyalty. 643

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences