SADL 507 - Media and Sport Information

Presents the role of print media (newspapers and magazines), electronic (radio, network television and cable television) and new media (Internet and related digital and interactive technologies) in escalating the interest, coverage, and importance of big-time college and professional sport. Illuminates the roles of media planners, producers, sports information directors, sports journalists, and specialized media-related companies dedicated to marketing, producing and disseminating commercialized sport. 3

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences