Jul 15, 2024  
2009-2010 Graduate Catalog 
    
2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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SADL 506 - Strategic Marketing for Sport Organizations


Presents strategic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, sponsorships, media management, public relations, promotions, print and electronic advertising. 3

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences



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