PUBM 568 - Social Marketing

Social Marketing offers a revolutionary approach to solving a range of social problems in the areas of health, safety, environmental protection and community involvement. Students will be exposed to the application of traditional marketing principles and techniques to the challenges and rewards of influencing positive public behavior. Students will learn to identify research applications in order to develop, implement and evaluate a social marketing campaign. Elective.3

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences