ARTL 540 - Marketing the Arts

Students will develop specific skills of audience development to be applied in performing and visual arts organizations. This includes developing an organization’s brand and image and translating it into media messages that accurately communicate the organization’s mission. Topics include developing and implementing a public relations strategy, working with the media, developing print materials, and managing marketing budgets3

Academic Level: Graduate
Instructional Method: Lecture
School: College of Arts & Sciences